Who Are We?

What is The Svaya? Who is behind the brand?

 

The Svaya is an online clothing label for women who effortlessly display a fierce sense of urban-Indian style, and love dressing up to celebrate each day of their lives.

The Svaya women want to constantly experiment and redefine everyday fashion.
They want their style and persona to stand out from the crowd. They wake up
beautiful, step out ravishing, work like charm, dine chic and live freely. 

These loaded-with-responsibility women know how to multitask and stay happy, all at once!

The Svaya - Logo

Suchitara adding colors to life in our Rani Pink Suit.

 

 

 

 

To satiate the unpredictably surprising moods of The Svaya women,

We design contemporary casuals, ethnic fusions, day-to-night ensembles, and dainty dresses to add a hint of sassiness with comfort to their wardrobes. 

 

 

 

 

  

Yeshi donning our super comfortable and chic shirt dress crafted in handwoven cotton and ikat. The dress has pockets.

 

 

 

 

 

Created by passionate individuals, The Svaya aims to be exuberant yet minimal, comfortable yet adaptable, body-friendly and multi-purpose.

An intersection of contemporary lifestyle and self-expression, The Svaya stands true to its meaning—less is more & more is less.  

 

 

 

Behind the scenes of team Svaya after a day long photoshoot session.    The one after lunch. Our tummies were so full! 

A summery afternoon made prettier in our white tiered dress. 

 

 

 

 

 

Inspired by the yesteryears of fashion, we aim to bring the elegance and class back for generations to come with our play of colors and prints and our sharply cut co-ords, easy-breezy dresses, brunch midis, exquisite designer kurtis, quirky jumpsuits, silhouettes that work for every occasion.

 

 

 

Becoming a part of your special moments, always! Yours Truly, The Svaya! 

 

 

 

 

The Svaya boasts of a design philosophy that is aspirational, distinctive and effortless and we don't just stop there.

Most of our pieces can be traced back to India's textile rich legacy or how they came into being by revival and recreation of export discards. We choose fabrics that are breathable, long lasting and hassle-free to maintain with minimal care. After all, our pieces aren't seasonal picks but timeless additions to one's wardrobe.

 

 

 

 

 

 

Each piece crafted within The Svaya studio goes through a series of steps to minimize wastage and carbon footprint to the least.  Most of our pieces can be traced back to India's textile rich legacy or how they came into being by revival and recreation of export discards. We choose fabrics that are breathable, long lasting and hassle-free to maintain with minimal care.After all, our pieces aren't seasonal picks but timeless additions to one's wardrobe. We are redefining the classic Indian chic with good vibes, a lot of warmth, passion-dipped craft, skilled labor, and an environmentally friendly production process.