Who Are We?
The Svaya is an online clothing label for women who effortlessly display a fierce sense of urban-Indian style, and love dressing up to celebrate each day of their lives.
The Svaya women want to constantly experiment and redefine everyday fashion.
They want their style and persona to stand out from the crowd. They wake up
beautiful, step out ravishing, work like charm, dine chic and live freely.
These loaded-with-responsibility women know how to multitask and stay happy, all at once!
To satiate the unpredictably surprising moods of The Svaya women,We design contemporary casuals, ethnic fusions, day-to-night ensembles, and dainty dresses to add a hint of sassiness with comfort to their wardrobes.
Created by passionate individuals, The Svaya aims to be exuberant yet minimal, comfortable yet adaptable, body-friendly and multi-purpose.
An intersection of contemporary lifestyle and self-expression, The Svaya stands true to its meaning—less is more & more is less.
Inspired by the yesteryears of fashion, we aim to bring the elegance and class back for generations to come with our play of colors and prints and our sharply cut co-ords, easy-breezy dresses, brunch midis, exquisite designer kurtis, quirky jumpsuits, silhouettes that work for every occasion.
The Svaya boasts of a design philosophy that is aspirational, distinctive and effortless and we don't just stop there.
Most of our pieces can be traced back to India's textile rich legacy or how they came into being by revival and recreation of export discards. We choose fabrics that are breathable, long lasting and hassle-free to maintain with minimal care. After all, our pieces aren't seasonal picks but timeless additions to one's wardrobe.